Beauty by Imagination

Repair, Service, and Parts

Beauty by Imagination repair, service, and parts

Acme Revival is an independent repair network that operates separately from the manufacturers whose devices we service. Our independence enables a repair model that exists beyond manufacturer-controlled strategies, while preserving the ability to work with manufacturers where appropriate.

Shenzhen, Guangdong, China
Manuf. Location
≈ US $100M
Annual Revenue (est)
Hair Care
End Use Segment

Beauty by Imagination is a privately held global hair-care and beauty-products company focused on hair tools, styling appliances, brushes, combs, accessories, and professional/consumer hair-care products. Its portfolio includes Wet Brush, Goody, Bio Ionic, Ouidad, and Ace, combining mass-market hair accessories with professional styling tools and specialized hair-care products. BBI traces its portfolio heritage through businesses such as Goody and JD Beauty Group and describes its strategy as building a platform of established, category-focused hair brands serving both consumers and salon professionals. Its hardware portfolio is particularly associated with Wet Brush detangling brushes, Goody hair tools and accessories, and Bio Ionic electrically powered styling products such as hair dryers, flat irons, and curling irons.

2 Most Seen Failures:

Hair Dryer Stops Powering On

Bio Ionic dryers are repeatedly reported to stop operating entirely, sometimes after only weeks or months of use. Likely failure points include the power electronics, thermal protection, motor circuit, cord, or internal connections.

Hair Dryer Loses Heat

Dryers may continue blowing air while producing little or no heat. Reports involving the 10X and Smart X lines indicate failures consistent with the heating element, thermal cutoff, temperature-control circuitry, or related internal connections.

Hair Dryer Airflow / Speed Failure

Bio Ionic dryers are reported with weakened airflow or individual speed settings that stop functioning. Filter restriction, motor degradation, switch failure, or fan-control electronics can produce this condition.

Curling Iron Barrel / Handle Separation

Long Barrel curling irons have reports of the heated barrel or housing physically separating from the handle during use. This is a significant mechanical and thermal-safety failure because exposed or detached heated components can create a burn hazard.

Curling Iron Fails to Heat

Bio Ionic curling irons are reported to power up but fail to reach operating temperature, or to stop heating entirely. Common repair suspects include the heater, thermal fuse, temperature sensor, wiring through the handle, or control PCB.

Flat Iron Stops Working

Bio Ionic styling irons have reports of suddenly becoming completely inoperative despite previously normal operation. Likely faults include cord fatigue, power-switch failure, thermal protection, internal wiring, or control-board failure.

Hair Dryer Sparking / Electrical Arcing

Some Bio Ionic dryer complaints describe sparks or apparent electrical faults during operation. Potential causes include motor brush arcing, damaged wiring, loose electrical connections, insulation breakdown, or failing power components.

Dryer Nozzle / Attachment Becomes Loose

Bio Ionic dryer concentrator nozzles and attachment interfaces can loosen to the point that the nozzle repeatedly falls off during use. Heat cycling and wear of the attachment's friction-fit or retaining surfaces are likely contributors.

Brush Bristles or Handle Break

Wet Brush users report flexible bristles pulling or falling out and plastic handles eventually cracking or separating. Repeated flexing, detangling loads, impact damage, and fatigue of the molded plastic or bristle-retention structure are typical failure mechanisms.

1 Acme Revival offers repair, service, and part rebuild opportunities for most Beauty by Imagination devices.

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  1. 1 Repairs are performed on a best-effort basis. Acme Revival utilizes a network of sophisticated technicians and engineers with diverse service offerings; despite this, factors that influence the repair outcome may ultimately prove unsuccessful. Acme Revival makes no claim that it can, guarantee a repair before your device is sent in for diagnostic evaluation; even then, repair and diagnostic work are not mutually exclusive. Despite well-intentioned quoting, repairs may still prove unsuccessful.
  2. 2 Per information known, researched and collected by Acme Revival and its systems at time of page publishing (September 21, 2026).
  3. *Information regarding this manufacturer/brand/organization is estimated with information collected and known to Acme Revival. This information is intended to provide insights into the spotlight entity, however may not be accurate— information is strictly of estimate nature only.
  4. **The model list shown here may not be an all-inclusive list of the EcoFlow product range. Model list has been derived per information known, researched and collected by Acme Revival and its systems for the US market.